The World has Embraced Digital Marketing. Will you?

 

Almost 60% of the world’s population is present on the internet. In today’s world, we pay our bills online, book tickets online, watch movies online and even learn online.

Today, an average internet user spends about a whopping 7 hours on the internet, scrolling through social media, emails, and websites. We are not very far from spending every waking hour on our electronic devices soon and that has all been possible due to the internet’s meteoric rise.

The internet’s rise has greatly empowered one industry- Digital Marketing. The increase in the number of people buying smartphones and computers has essentially increased the number of people on the internet. And as the numbers keep expanding, digital marketing spreads its wings far and wide. Let us try to understand why digital marketing has become an unstoppable force and how it can benefit you. 

What is Digital Marketing?

 

The marketing of products or services through different digital channels such as search engines (Google, Yahoo, Bing, etc.), social media (Facebook, YouTube, Instagram, etc), email, and mobile applications refers to digital marketing. Anyone who uses these channels to connect with current or potential consumers is known as a digital marketer.

In today’s world, the amount of time spent by people on the internet empowers digital marketers to create strategies to influence consumer behaviour. The right strategy makes the audience “purchase” the product or services. 

Why is it so relevant in today’s world?

The Digital 2020 report by HootSuite and We are Social reveals that the average internet user spends more than a quarter of their life online. This number will only increase in the future. So, if these many people are spending this much of their time online, one can imagine the potential of digital marketing today. Every brand, business, or even individuals want a piece of the digital population. 

Everyone is trying to grab the attention of these users and build a connection with them. Compared to traditional marketing channels such as TV and newspapers, brands realise that digital marketing offers them control over their reach. Using the correct strategy, they can connect to the right person using, say an email and spend far less money compared to a TV advertisement. As a result, brands and businesses are constantly looking for digital marketers.

Why should you aim for a career in digital marketing?

So, that brings us to an important question. Why should you think of a career in digital marketing?

In today’s world where other industries are growing at a snail’s pace, anywhere from 5 to 10%, digital marketing is way ahead of the curve. According to a report on digital advertising by Dentsu Aegis Network, the Indian digital advertising industry alone is going to grow annually at a rate of 32%. 

Due to the lack of substantial growth in other industries, joblessness among educated individuals is rising sharply. On the other hand, the growing demand for digital marketing services has opened up lots of opportunities.

Clearly, now is a great time to be a part of the digital revolution! 

Now, you still may have some doubts about whether digital marketing will be a good career for you. So, let’s address that, shall we?

The first thing that you need to understand is that digital marketing is for everyone. Yes, you heard it right!